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Since the beginning of humanity, agriculture has been a significantly important sector because it meets the most basic needs -nutrition- of people. Despite a growing population, now predicted to reach 9.6 billion by 2050, the agriculture industry must rise to meet demand, regardless of environmental challenges like unfavorable weather conditions and climate change. To meet the […]

Why Should We Apply Agricultural Technologies In Our Production Areas To Adapt To The Changing World? People and the systems they establish live in a constantly changing and developing world. As time passes, people’s living habits change in all areas. People do not do most things the way they do twenty years ago. So, what […]

Marketing is one of the most important business functions for all companies hence it helps to sell. Companies use marketing to make their product meet the right customer. In recent years, marketing has begun to intertwine with the changing and developing technology. Technology combined with marketing creates a new marketing trend by answering the consumer’s […]

The last 2 years of humanity have been spent trying to escape from a great pandemic and end it. Covid-19 Pandemic of course a pandemic that affects our lives in a really bad way and will be remembered with grief through the ages but could we deny the things it taught the busy people of […]

If you’re a new or small-scale farmer, selling your produce at a farmers’ market creates a great opportunity to gain brand awareness and loyal customers. Also, selling directly to consumers increases your profits. However, to be able to sell and find new customers in such a highly competitive market, you need to be far ahead […]

The world population is growing rapidly while the agricultural areas are getting smaller and resources are draining away. The agricultural sector is faced with the challenge of meeting the increasing food demand with limited resources. With this aim, agricultural practices are improving to grow more plants with fewer resources with the development of agricultural technologies. […]

Reaching any information about anything is getting much easier and fast day by day. On one hand, this situation creates consumer demand for being informed by companies, on the other hand, the misinformation effect harms the trust relationship between consumers and brands, and companies become obliged to make more statements about their processes and be […]

Taking sides in the pesticide argument won’t save your life but learning truths about pesticide usage will. We’ll put this issue on the table both from the farmer and consumer sides. When we talk about farming, one of the first things that come to our minds is pesticides. Even “organic” or “pesticide-free” labels becoming popular […]