17 Nov How You Can Benefit from QR Codes as a Marketing Tool in the Fresh Food Industry
Marketing is one of the most important business functions for all companies hence it helps to sell. Companies use marketing to make their product meet the right customer. In recent years, marketing has begun to intertwine with the changing and developing technology. Technology combined with marketing creates a new marketing trend by answering the consumer’s desire to learn about the product.
Since the most important desire of customers today is to trust the company they are shopping with, companies should plan their marketing strategies in a way that they can create trust and establish a bond with their customers. According to researches more than half of people % of consumers globally are willing to pay more for products from brands they fully trust. And only make repeated purchases from brands they trust. It is shown from the studies that the most important point to be able to sell is to create trust with transparency.
When it comes to food consumption trust becomes even more important for the consumer. According to a report from Label Insight, 94% of consumers say it’s important that the brands they buy from are transparent about what’s in their food and how it’s made.
Another issue that consumers care about is the environmental impact of the product they buy. Consumers attach great importance to the ethical and sustainable production of the products they buy. According to a recent research, 81 percent of respondents think purchasing ethically sourced and/or produced products matters, and more than 83 percent said they would be willing to pay more for a product they could be sure was ethically sourced,
Therefore, a producer should provide transparency to their consumers on different issues to gain trust and sell their products.
How can a farmer provide this transparency to his/her customers? Of course, by using QR Codes. A QR code is a type of barcode that can be read easily by a digital device and which stores information as a series of pixels in a square-shaped grid. QR codes are frequently used to track information about products in a supply chain.
The trust of the customer can be gained by providing the necessary information about the product chain to the customer by using a QR code. So that the customers- who want to know what they are eating- are willing to purchase increases. If the QR code can provide the transparency which is wanted by the customer, it will increase the consumer trust and therefore the sales.
Our product “Trusty” was designed to provide the transparency that your consumers want.
Let’s meet Trusty!